Posts Tagged ‘bread’

Sounds good on the surface, right?

Tuesday, March 12th, 2013

Today’s Cincinnati Enquirer reports that a regional company is putting more Vitamin D in their bread. Sounds heroic, doesn’t it?

But, not so fast…..

78 Million Americans No Longer Need Vitamin D … Maybe

LiveScience.com reports that a number of Americans no longer need Vitamin D. Loyola University Chicago Stritch School of Medicine has released research that indicates many Americans are no longer beneath the recommended guidelines for daily Vitamin D intake. I ¬†wonder if these researchers have been talking with the researchers who have mentioned that women no longer need breast cancer mammogram screenings in their 40′s and that many men may no longer need the prostate cancer screening lab test referred to as a PSA test?

Save money and appear heroic

According to Food Navigator, a Canadian yeast company petitioned the FDA in 2009 and got approval to up the amount of Vitamin D in its yeast. Would following this slippery trail further would yield a motivation that is all about money – a way to cheapen their process, their cost, etc.? The bonus is looking heroic to those who don’t bother to ask a few questions or understand what is really an appropriate level of Vitamin D in Americans’ diets. ¬†Lallemand and Klosterman care first about their profits, stretching their dollars, and place less value on the nutritional value of their product.

After all, when is the last time that a food company did something because they truly cared about the public’s health? Bonus read – The Extraordinary Science of Junk Food, from The New York Times, which outlines how food companies engineer their products for maximum appeal.